July 1, 2008

Answers

One insight Neilsen missed in his great post on reducing bounce rates is the fact that if your site provides content that answers a question you are very likely to see a high bounce rate as users are simply looking to answer a question and be on their way.

A very nice service to provide.

“ Making a microsite or game does you no good if there’s no method—emails, blogs, press, ads, anything else—for consumers to find it, experience it, or link to it.
Danny G, Interactive Agencies and Passive Mentalities

Should Links Open In New Windows?

No, they shouldn’t.
“ The value of a perk is inversely related to the expectation of that perk.
Seth’s Blog: When you least expect it (via fred-wilson)
June 30, 2008
Ross Rolled→
The new Rick Rolled, now w/even more beard!

“ As with all quantitative methods, Web analytics is a dangerous game. If you measure the wrong thing, your metrics won’t just be weak — they’ll be directly misleading and might cause you to pursue an erroneous strategy that reduces your design’s business value.
Nielsen on Bounce Rates
Vanity Fair BLOGOPTICON Quadrant Chart→


Peter Doig’s work is so beautiful. Haunting.
Peter Doig’s work is so beautiful. Haunting.

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I can’t tell if this Google Adsense ad is genuis or not.

But I did click on it.

It’s always been a secret dream to run the most absurd ad as well as the most researched, strategic ad and test.

My guess: Absurdity wins.

June 27, 2008
Lame→